Profitable plenty of fish dating case study Granny dating usa
Widely considered the most popular dating site in the US and Canada, if not the world, Plenty Of Fish boasts 20,000 new sign ups every day and has an estimated 11 million users.In 2008, the website earned over million with only a handful of employees.I created 20 ads like this and ran each ad until it had reached 10,000 impressions.From there, I paused the bottom 15 banners, moving forward with the top 5 banners to test further.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Even 80 year old grandmothers are supplementing their retirement income by selling stuff on e Bay — and you know if grandma can use the website, it must be doing something right!
Here are four such sites, as well as lessons we can learn from them: By today’s standards, e Bay did everything wrong.
Back in 1997, they plastered the site with banners, browser buttons, and a cluttered logo that breaks the rules of good logo design. EBay knows this, and so the entire website is designed to help them.
So, like a child with their unwrapped toy on Christmas morning, I got really excited to play with this new banner and began testing its utility immediately.
I’m sure that we will provide many case studies surrounding the 960×110 banner in the future; for now however, I would like to share with you a couple of things I’ve already found.